Sphero - The brand that created a robotic ball and of course makers of Star Wars droids (toys). As the company gained traction in the industry as connected toy leaders, the brands' home page needed a major re-haul in order to convert curious enthusiast into purchasing droid owners.
With an updated layout, the marketing team was provided a template that accommodated promotions and company updates generating an INCREASE IN ENGAGEMENT AND CONVERSIONS.
Email subscribers increased from 12 PER WEEK TO 500 PER WEEK in the first month of launch.
The new design allowed daily promotions to generate over 2 MILLION IN REVENUE in one month in direct sales.