For several years we’ve worked closely with the packaging team at Sphero to help concept and create assets for packaging production. Sometimes the renders were merely for internal use to get buy off from higher powers other times they are meant to serve as production examples for printers.
When creating product renders, we work very closely with engineers and ID teams to ensure the image is accurate to what the final product will look like as we often create them before prototypes are even made. This means opening rough CAD files, exporting models to C4D then manipulating polygons if needed. From there we read countless pages of CMFs to make sure all parts are textured appropriately.
After these models are complete, we are able to assist the marketing team in creating specific renders for print and digital materials.
Star Wars, yay!
Unwrapping objects is never fun but someone has to do it.